They sell more cars in China than any other part of the world. Now I see they release cool looking game in Chinese, no English available: https://store.steampowered.com/app/882790/_Fate_Seeker/ So I guess it is only matter of time until Chinese becomes first language and market for games?
I don't think so. The market is huge, but Chinese are only used in Chinese-speaking regions such as China and Taiwan as well as Chinese speakers from South East Asia. English is used in literally everywhere.
Also Chinese around every nation on planet, it is quite huge market share. I think that it was quite big percent of PUBG players that are actually Chinese speakers. More and more products are getting first launch on China, there is quite large demand for such modern quality life stuff. In EU they don't have English as only language, French and German are main languages too + really lot of smaller ones. Chinese speakers are in EU too, with great numbers, so I'm not all too sure of English having quite so strong position anymore. Chinese speakers are largest group, 2nd largest is Spanish speakers and English is only 3rd what comes to native spoken languages: https://en.wikipedia.org/wiki/List_of_languages_by_number_of_native_speakers English is still barely number 1 here, but Chinese is in practice equal share and isn't it most common to have software set to native language?: https://en.wikipedia.org/wiki/List_of_languages_by_total_number_of_speakers There are also some people whom preferred language is English over whatever their native language is, I can't be only one who prefers to have everything in English on computer? I don't think that I can say English being main target language for long when looking all those numbers and especially when knowing how purchasing power has gone up in China. Lot of games are adding Chinese language and it seems they get some games English speaking world is not getting? Then there is money, over 50% from Asia, China spends games more than US: https://newzoo.com/insights/article...-108-9-billion-in-2017-with-mobile-taking-42/ I remember that in parts of Africa French was quite important to know, but I would think English could be understood by most of those buying games, but Chinese is probably very close, however there are lot of other languages and this localization (which I don't like even a bit) means Europe etc. is split to many different languages, meaning Chinese will have quite big share, even on US there are lots of people who would use Chinese language. So I don't think it is quite as far fetched as many would first think, that some game would launch in Chinese language first before English.
I have no idea about the market, but for the amount of inside jokes in this game I'd say it's probably aiming for Taiwan and China's market.
Wan'st there a point in history that almost all games were in Japaneses before English? Its really not that big of deal. If a game is popular enough then the community's will translate games that the devs couldn't or wouldn't.
