2026 Atkins-Afdal Dune V12 DLU Sedan 1.0

MAKE: Atkins-Afdal
MODEL: Dune
TRIM LEVEL: Diamond Luxe Ultimate (DLU)
ENGINE: Atkins Hand-Built V12
COLOR: Interstellar Black/Arabian Sand Metallic
INTERIOR COLOR: Arabian Sand Nappa Leather
VENEER COLOR: Gray Gloss Granite Veneer
WHEELS: 25" Geometric Chrome 5-Spoke
BODYSTYLE: Sedan

DESCRIPTION:

After a four-year hiatus, Dominion Motor Group has decided to revive Afdal, its former Middle Eastern luxury brand, under a new structure. Now operating as a subsidiary of Atkins Motor Corporation, Afdal is no longer an independent brand but instead lives on through exclusive, restyled versions of Atkins models tailored for the Middle Eastern market.

At launch, Atkins-Afdal models will be available exclusively in the UAE. The debut model, the 2026 Atkins-Afdal Dune V12 DLU, serves as a spiritual successor to the 2020 Afdal Dune and an alternate adaptation of the 2027 Atkins Grand Rotunda V12 DLU. While Afdal no longer operates as a standalone marque, its new role is to introduce Atkins Motor Corporation to markets that were previously familiar only with the Afdal name.


Atkins-Afdal Dune V12 DLU: A Luxury Sedan Tailored for the Middle East

The Atkins-Afdal Dune V12 DLU is a refined adaptation of the Atkins Grand Rotunda V12 DLU, developed specifically for the Middle Eastern luxury market. While the Dune and Grand Rotunda are mechanically identical, featuring the same V12 powertrain, interior layout, and technology, the Dune sets itself apart with unique front and rear fascias, exclusive badging, and a broader color palette tailored to regional tastes.

Exterior Design: Distinctive Yet Familiar
The Dune retains the hallmark Atkins design language, including the body line and window line kinks, as well as the illuminated gills, ensuring a recognizable Atkins presence. However, subtle refinements to the fascias and branding distinguish it from its Western counterpart.

Front Fascia

• The Dune’s grille features a distinct pattern variation, giving it a bolder, more intricate aesthetic compared to the Grand Rotunda.
• Chrome accents are more pronounced, enhancing its opulent and regal presence.
• The Atkins hood ornament remains unchanged from the Grand Rotunda, reinforcing brand consistency across markets.

Rear Fascia

• The Dune features a modified rear bumper, subtly reshaping the lower valance for a sculpted, assertive appearance.
• The Atkins-Afdal badge, incorporating the Afdal logo depicting an ancient Persian warrior, is prominently placed on the trunk lid, distinguishing it from the Grand Rotunda, which only features Atkins branding.
• The exhaust outlet design and taillight structure remain identical to the Grand Rotunda, preserving the refined and understated luxury of the model.

Exclusive Color Palette
Unlike the Grand Rotunda, which offers a traditional Western luxury color range, the Dune expands its selection with exclusive colors that are unavailable on its Western counterpart. These colors are influenced by the desert landscape, Middle Eastern architecture, and cultural elements, providing buyers with a bespoke and regionally inspired aesthetic.

Badging & Branding
The Dune features Afdal branding in key areas while still acknowledging its Atkins origins.

• The Atkins-Afdal logo, featuring the Persian warrior emblem, is found on the trunk lid, grill, and steering wheel, marking its exclusivity to the Middle Eastern market.
• The B-pillar badging remains identical to the Grand Rotunda, featuring the Atkins emblem in the same location, maintaining a consistent corporate identity.
• The Atkins name is subtly incorporated within the Afdal badging, ensuring that the Dune is recognized as an integral part of Atkins Motor Corporation.
• Unlike the Dune, the Grand Rotunda features only Atkins badging, reinforcing its identity as a global model.

Trim Structure: Identical to the Grand Rotunda
The Dune follows the same trim structure as the Grand Rotunda, offering four distinct levels of luxury and exclusivity:

1. L (Luxe) – The base model, featuring premium materials and high-end comfort.
2. PL (Platinum Luxe) – Enhances the Luxe trim with additional chrome detailing and an upgraded leather package.
3. DL (Diamond Luxe) – Introduces exclusive wood and metal inlays, a premium audio system, and additional driver assistance features.
4. DLU (Diamond Luxe Ultimate) – The pinnacle trim, offering handcrafted interior elements, advanced technology, and an extensive range of customization options.

Conclusion
The Atkins-Afdal Dune V12 DLU is a bespoke luxury sedan crafted to appeal to Middle Eastern clientele, offering the same performance, refinement, and craftsmanship as the Grand Rotunda, but with distinctive styling, expanded badging, and a more regionally inspired color selection. By integrating Afdal branding while maintaining its Atkins DNA, the Dune solidifies itself as an ultra-luxury offering tailored for the elite market.