2027 Atkins LaFayette V12 DL SUV 1.0

MAKE: Atkins
MODEL: LaFayette
TRIM LEVEL: Diamond Luxe (DL)
ENGINE: Atkins Hand-Built V12
COLOR: Atkins Green Metallic
INTERIOR COLOR: Arabian Sands/Interstellar Black Nappa Leather
VENEER COLOR: Gray Gloss Granite Veneer
WHEELS: 24` Gloss Black Multi-Spoke
BODYSTYLE: SUV

DESCRIPTION:

Introducing The Dominion Jade, Relara Rodezzia, and Atkins LaFayette.

DMG proudly introduces a refined trio of premium and luxury SUVs built on the all-new Amber Platform. Each model—Dominion Jade, Atkins LaFayette, and Relara Rodezzia—caters to a distinct market tier, offering shared engineering with brand-specific styling, features, and powertrains.

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Dominion Jade – Balanced Luxury

Positioned as the luxury offering in the Amber Platform trio, the Dominion Jade brings together premium craftsmanship, comfort, and performance in a modern SUV silhouette. Buyers can choose between the DMG Diamotech V6 or the DMG Hybridrive V6, offering flexibility in both driving character and efficiency.

The Jade is available in four trims:
• 520
• 540
• 560
• 560 Luxe

These trims offer varying levels of refinement and equipment, with the 560 Luxe representing the most feature-rich configuration. Pricing for the Dominion Jade ranges from $66,500 to $89,995.

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Atkins LaFayette – Entering Ultra-Luxury

The Atkins LaFayette is a new addition to the Atkins 2027 model year lineup and represents the brand’s first entry into the ultra-luxury crossover segment. While its silhouette closely mirrors that of the Dominion Jade, the LaFayette is differentiated by Atkins-exclusive badging, a revised rear design, larger wheels, and a curated selection of ultra-premium materials, exclusive color options, and hand-crafted interior details.

Power comes exclusively from the Atkins Hand-Assembled V12, the most powerful and exclusive powertrain offered across any Amber Platform vehicle.

Trims for the LaFayette include:
• L Luxe
• PL Platinum Luxe
• DL Diamond Luxe
• DLU Diamond Luxe Ultimate

(Excludes special appearance packages and editions such as the Apparition version.) With this model, Atkins aims squarely at ultra-luxury titans like the Rolls-Royce Cullinan and Bentley Bentayga. Pricing spans from $92,000 to $120,500.

Apparition Variant

After a few years of hiatus, Atkins has reintroduced the Apparition package to select models. The Apparition variant features dark accents, apparition badges, and a unique wheel configuration. Inspired by all things dark—ghosts, specters, phantoms, and the macabre—the Apparition package is distinguished by its unique design elements.

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Relara Rodezzia – Premium and Practical

At the entry point of the Amber Platform family sits the Relara Rodezzia, designed for the near-luxury premium crossover market. Competing with vehicles such as the Volvo XC60, Buick Enclave, and Cadillac XT6, the Rodezzia offers upscale features in a streamlined, modern package.

Trim levels include:
• Base
• Sport
• Premium

While built on the same architecture as the Jade and LaFayette, the Rodezzia stands apart with a distinct grille, Relara’s signature “R”-shaped running lights, a unique rear design, and tailored side graphics. It is powered by the DMG Diamotech V6, offering a balance of performance and reliability.

Pricing ranges from $52,000 to $65,000, delivering exceptional value for buyers stepping into the premium SUV space.

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Together, these three vehicles represent the full range of what the Amber Platform has to offer—from premium practicality to uncompromising ultra-luxury—each with its own signature identity and role within the DMG family.


Relara Motors-Wear The Crown.

Dominion Motor Company-Built For The Bold.

Atkins Motor Corp.-Unmatched Presence and Craftsmanship.