I got to sit in a Rolls Royce once. It isn't really focused on tech. To truly understand them you need to at least sit in one. The seats were extremely comfortable, the carpet is soft, and when you close the doors you can't hear anything that isn't inside the cabin. Everything is very well built and uses good materials. Nothing rattles, shakes, or moves. The doors feel very heavy and secure. Its a nice place to be if you want to be transported without travelling. Its not the type of car that I like or would ever own, but I appreciate the craftsmanship.