They seem super awesome. I think i will upgrade to the gtx980 if the price is right in the uk. Recommended Price = $550 Performance = around 780ti (better in most cases but there are a couple exceptions) Temps (gigabyte non reference) @ full load = 65*c Power draw @Full load = 165w (minimum recommended psu = 500w) It also overclocks like a badass from the cards that have been in the hands of reviewers. Non-Reference cooled cards are already on the market as well as non reference pcb cards. In the UK that should be around £330, but currently they are retailing for £430 or £470 with aftermarket cooler. Lets hope the price goes down as availability increases.