Hunter Atkins

Dominion Motor Group (DMG) Overview

Dominion Motor Group (DMG) is a global leader in automotive innovation, specializing in the design and production of high-quality passenger vehicles. Founded on a legacy of craftsmanship and engineering excellence, DMG serves a broad range of customers through a refined brand portfolio. The company’s focus is on delivering world-class vehicles tailored to diverse market segments, from ultra-luxury grand touring sedans to practical, reliable daily drivers.

DMG is committed to blending cutting-edge technology, sustainability, and timeless design to meet the evolving needs of its customers while maintaining the highest standards of quality and performance.


Current Operating Brands (2025)

Atkins Motor Corporation, Atkins-Afdal (Sub-brand of Atkins Motor Corp.)
The pinnacle of DMG's offerings, Atkins Motor Corporation and its subsidiary specializes in ultra-high-end luxury vehicles. Known for unmatched opulence, meticulous craftsmanship, and advanced technology, Atkins vehicles are tailored for discerning clients who demand the very best in automotive excellence. Atkins-Afdal or simply "Afdal" is the Middle Eastern Market division of Atkins Motor Corp. specifically tailored towards the ultra-wealthy UAE market. All Atkins offerings feature exquisite interiors, state-of-the-art engineering, and bespoke customization options, ensuring an exclusive ownership experience that sets a global benchmark for luxury.

Dominion Motor Company
Dominion Motor Company focuses on delivering premium luxury vehicles that strike the perfect balance between performance, refinement, and innovative technology. With a lineup that appeals to professionals and enthusiasts alike, Dominion vehicles are celebrated for their dynamic design, cutting-edge features, and a driving experience that seamlessly combines comfort and excitement.

Relara Motors
Relara Motors caters to the daily driver market, offering practical, reliable, and stylish vehicles designed for everyday use. With a focus on affordability, efficiency, and safety, Relara provides versatile options that meet the diverse needs of modern families, professionals, and first-time car buyers. Relara’s vehicles are known for their thoughtful design, dependable performance, and advanced safety features, making them a trusted choice for customers worldwide.


2025 Update: Brands Discontinued
As of January 2025, DMG has further streamlined its operations by discontinuing several brands to focus resources on its three core lines. The following brands have been retired:

• Phermonium
  Previously specialized in ultra-luxury grand touring and high-performance supercars.
  
  
• Zilnova Motors Inc.
  Previously designed and manufactured purpose-built governmental limousines, focusing on prestige and security.
  
  
• Linceton Motor Company
  Previously dedicated to crafting classic American luxury vehicles, blending tradition with innovation.
  
  
• Vichi Motors
  Previously a luxury brand inspired by Italian design, emphasizing elegance and craftsmanship.
  
  
• Vectris Motors
  Previously focused on premium mild off-road vehicles, inspired by Swedish design with an emphasis on versatility and sustainability.
  
  
• DMG (Commercial Division)
  Previously produced purpose-built work vehicles and innovative concept cars.

Legacy Brands (Pre-2021 Restructuring)
Before its 2021 restructuring, DMG managed an extensive portfolio of brands, many of which have since been discontinued to streamline operations and strengthen market focus. These legacy brands include:

• Dominion Motor Company (Sports Car Division)
• DOI (Dominion of India)
• Energen Hybrid-Electric Motors
• Aspen
• Cortina
• AJM (Atkins-Japanese Market)
• Cosmopolitan Motors
• Simple Motors
• Afdal Motors (Discontinued as separate brand, now operates as a division of Atkins Motor Corporation)
• Esquire Co.
• Zeppelin Co.
• Rodus Motor Co.
• Dynasty Motors

Other Discontinued DMG Entities

• Hellhound Performance
• DMG (Government General Division)

Corporate Partnerships

• DMG/Oslo Motors (Discontinued 2021)
• DMG/MAIC (Discontinued 2021)
• DMG/Vaio Motor Company (March 2025-Present)
• DMG/GS Motors (February 2025-April 2025)

Commitment to the Future
DMG’s 2025 restructuring reflects its dedication to delivering excellence by focusing on its most innovative and impactful brands. With Atkins Motor Corporation, Dominion Motor Company, and Relara Motors leading the charge, DMG is well-positioned to thrive in an evolving automotive landscape, offering vehicles that cater to the full spectrum of consumer needs.